Responsible business
Pihlajalinna is one of the leading private social and healthcare service providers in Finland. The Group offers comprehensive and high-quality private clinic and hospital services as well as occupational healthcare and insurance company services. In addition, the Group offers social and healthcare services for wellbeing services counties. Pihlajalinna's customers, private individuals, businesses, insurance companies and the public sector are served with an extensive range of on-site, remote and digital services. Pihlajalinna’s shares are listed on Nasdaq Helsinki Ltd and 98.5 per cent of shares are held by Finnish shareholders. All of the Group's business operations are in Finland. Pihlajalinna pays all its taxes in Finland.
Pihlajalinna’s values are energy, ethics and open-mindedness. Pihlajalinna builds effective social and healthcare services that promote people's health, reduce morbidity and take care of the customers of assisted living and special needs residential services. Pihlajalinna wants to be an impactfully responsible industry pioneer that offers quick and high-quality care. This goal is promoted by building multichannel services for all customer groups.
Pihlajalinna’s two strategic priorities in 2024 were the renewal of services for private customers and cooperation in social and healthcare services. The Group continuously develops the customer experience and serves its customers across an increasingly broad range of channels, where the services are needed. Wellbeing services counties have significantly changed the operating environment in social and healthcare services. Solid experience in working as a partner to public healthcare helps Pihlajalinna solve the challenges of society in cooperation with wellbeing services counties. The most significant challenges related to Pihlajalinna's operations and affecting sustainability issues are retaining and attracting professionals and implementing and further developing diverse services.
Pihlajalinna sets targets to promote sustainable development by customer category and in stakeholder relations. Private clinic and hospital services aim at quick, need-based and high-quality care for customers. High-quality assessment of need for care facilitates the optimum use of healthcare resources. Occupational health services, on the other hand, focus on maintaining the work ability of companies' employees and offering cost-efficient solutions to companies. Extensive geographical coverage aim to provide regionally equal services to all customers. Insurance company collaboration focuses particularly on cooperation to achieve mutual goals and continuously improve impactful services, not only to ensure quick and appropriate care for individual customers but also securing cost-efficient solutions.
The wellbeing of our own workforce is a key part of Pihlajalinna's strategy. The Group focuses on improving the personnel and practitioner experience. This ensures the Group's ability to offer high-quality services and function as a responsible employer.
Remote services enhance cost efficiency and balances out regional differences. As remote services grow and the assessment of the need for care becomes more efficient, GHG emissions from customer travel are reduced. This promotes the Group's goal of reducing negative climate change impacts from the value chain. With regard to environmental sustainability, emissions are reduced, resources are used wisely, and the generation of waste is reduced, and its appropriate treatment is ensured.
The policies applied in Pihlajalinna's own activities are documented in the Code of Conduct and the anti-corruption and anti-bribery policy. Training on the Code of Conduct is mandatory for all Pihlajalinna personnel, including practitioners, and it is part of Pihlajalinna's induction training programme. Supervisors’ capabilities to address problems are developed through training.
Pihlajalinna also has internal controls and a confidential whistleblowing channel in place for re-porting misconduct and problems in the organization.
Pihlajalinna actively monitors legislation and its preparation, as well as political dialogue in general. Pihlajalinna has a long tradition of developing the possibilities of public social and healthcare in cooperation with various parties, such as the current wellbeing services counties. Pihlajalinna adapts operating practices in accordance with legislation. The Group also observes ethical policies in political engagement. Pihlajalinna is registered in the Finnish Transparency Register to ensure the transparency of lobbying activities. Pihlajalinna only engages in lobbying in Finland. The Group does not support political parties or their members.
You can find Pihlajalinna's Code of Conduct here and the Supplier Code of Conduct here.