CEO and the Management Team
CEO
The Board of Directors appoints the Chief Executive Officer and decides on the terms and conditions of his or her service contract. The CEO is in charge of the Company's operational management and the Group's business activity in accordance with the instructions and guidelines given by the Board of Directors. The Management Team assists the CEO in leading the Company's operations. Tuomas Hyyryläinen acts as Pihlajalinna’s CEO as of 1 September 2023.
Management Team
The Pihajalinna Group's Management Team assists the CEO in the operative business activity management. The Management Team prepares and steers the development of the Group's business, processes and joint Group functions and promotes cooperation and the flow of information between the various parts of the organization. It also prepares the Group's strategic planning and budgeting, monitors the implementation of plans and reporting and prepares acquisitions and other major investments. In addition, the Management Team monitors and evaluates the profitability of the Company's businesses as well as the functioning of its internal control and reporting systems. The Management Team convenes regularly at the invitation of the CEO. The Management Team conducts an annual evaluation of its operations and working methods.
Members of the Management Team
Tuomas Hyyryläinen, CEO
b. 1977, M.Sc. (Econ.)
Employed by the company since 2023
Primary working experience: Fiskars Group, EVP, Business Area Crea 2019–2023 and a member of Group’s management team 2018–2023, Neste Corporation, SVP, Emerging Businesses, SVP, Strategy and New Ventures, SVP, Strategy 2012–2018, F-Secure Corporation, VP, Strategy and Mergers & Acquisitions 2010–2012, Nokia Corporation, Leader positions in strategy and business development 2004–2010.
Main simultaneous positions of trust: Member of the Board of Solidium Oy, Member of the Board of Elisa Corporation
Shareholding, 30 September 2025: 46,232 shares
Heikki Färkkilä, EVP, Strategy and Group Operations
b. 1980, M.Sc. (Technology)
Employed by the company since 2024
Primary working experience: Neste Corporation 2013-2024, Vice President, chemical recycling and renewable polymers and chemicals, Vice President, oil product development, Director, strategy deployment, McKinsey 2009–2013, Several roles, latest Engagement Manager
Main simultaneous positions of trust: none
Shareholding, 30 September 2025: 7,181 shares
Seppo Kariniemi, EVP, Public services and Interim EVP, Private Healthcare Services
b. 1983, MBA
Employed by the company since 2022
Primary working experience: Kuusiolinna Terveys Oy, Managing Director 2023–, Jämsän Terveys Oy, Managing Director 2022–, Jokilaakson Terveys Oy, Managing Director 2022–, Luona Oy, Business Director of Health Services 2020–2022, Account Executive 2019–2020, Linctus Oy, Managing Director, partner 2016–2019, Lindorff Oy, Account Executive 2014–2016, OP Financial Group, several positions of Account Executive, finance and business development 2008–2014
Main simultaneous positions of trust: none
Shareholding, 30 September 2025: 10,349 shares, from which 1,800 shares through investment company SSK sijoitus Oy
Tuula Lehto, EVP, Communications and Sustainability
b. 1973, M.Sc. in Political Science
Employed by the company since 2022
Primary working experience: Pihlajalinna Plc. 2022–, Vice President, Communications and Sustainability, Oriola Corporation 2017–2022, Vice President, Communications and Sustainability, Communications Agency Pohjoisranta 2011–2017, Several roles in communications, sustainability, and branding since 2001 at various companies, including Finnish Slot Machine Association (Raha-automaattiyhdistys), Yara International, Kemira GrowHow, and Veikkaus.
Main simultaneous positions of trust: none
Shareholding, 30 September 2025: 7,017 shares
Jaakko Liljeroos, EVP, Chief Legal Officer
b. 1979, LL.M
Employed by the company since 2024
Primary working experience: Valmet Automotive Oyj 2020–2024, Group General Counsel, Cramo Oyj 2018–2020, CEO, Stora Enso Oyj 2010–2018, Several Legal Counsel positions, Castrén & Snellman 2007–2010, Associate
Main simultaneous positions of trust: none
Shareholding, 30 September: 4,000 shares
Lauri Muhonen, EVP, Chief Information Officer
b. 1984, EMBA
Employed by the company since 2024
Primary working experience: Aava Medical Centre 2017–2024, Chief Digital and Information Officer, Takeda 2014–2017, Digital & Multichannel Manager, Nordics & Baltics, Digital & e-Marketing Manager, Finland, Leiras/Leiras Takeda 2007–2014, Several roles
Main simultaneous positions of trust: none
Shareholding, 30 September 2025: 4,000 shares
Tarja Rantala, EVP, Chief Financial Officer
b. 1972, Master of Science in Economics and Business Administration
Employed by the company since 2014
Primary working experience: Pihlajalinna Plc, Financial Director 2014–2019, Hanlog Oy, CFO 2012-2013, Takoma Oyj, CFO 2008-2011, Glaston Group, Project Manager 2007, Insinööritoimisto Seppo Rantala Oy, Financial Manager, Entrepreneur 2005-2007, Tamglass Group, Business Controller 2000-2005
Main simultaneous positions of trust: none
Shareholding, 30 September 2025: 23,805 shares
Sari Riihijärvi, EVP, Chief Medical Officer
b. 1977, PhD Medicine, MD, Medical Specialist in Oncology and Radiotherapy
Employed by the company since 2021
Primary working experience: Terveystalo Plc, Vice President, clinical development and value-based healthcare (2019–2020), Terveystalo Plc, Director, Clinical Services (2014–2019), Hospital District of Helsinki and Uusimaa Comprehensive Cancer Center, MD (2010–2014)
Main simultaneous positions of trust: none
Shareholding, 30 September 2025: 9,346 shares
Mika Videman, EVP, People and Culture
b. 1967, Master of Science, Helsinki University of Technology
Employed by the company since 2023
Primary working experience: Entrepreneur, For example Cherry Group Oy 2019–2024, Fazer Group, Executive Vice President, HR 2011–2019, Nokia Corporation, Several leadership positions, for example Head of HR and management team member of Nokia Mobile Phones division, Director, HR, Nokia Devices, Director, Solutions Marketing, Nokia Enterprise Solutions, Director, Alliance Development, Nokia Enterprise Solutions
Main simultaneous positions of trust: none
Shareholding, 30 September 2025: 1,041 from which 1,041 through Videman Renewal Oy
