Tuomas Hyyryläinen, CEO:
The third quarter of 2025 was an eventful period for Pihlajalinna. We launched a surgical collaboration pilot in Savonlinna and initiated the 65plus services in line with Kela’s freedom-of-choice pilot. We also began reforming our operating model, including related change negotiations. After the review period, the Wellbeing Services County of Pirkanmaa selected Pihlajalinna as the service provider for the outsourcing of services in Northern Pirkanmaa.
Our profitability continued to strengthen. Adjusted EBITA increased to EUR 14.4 (13.5) million, with an adjusted EBITA margin of 9.7 per cent (8.2). Our financial position continued to strengthen, and the net debt/adjusted EBITDA ratio was 2.6. Revenue decreased as expected to EUR 148.7 (164.0) million due to the controlled transfer of outsourcing agreements to the Wellbeing Services Counties. Additionally, the divestments of residential care units also contributed to the decrease in revenue but partly increased earnings per share to EUR 0.51 (0.26).
Revenue from Private Healthcare Services segment increased to EUR 105.2 (103.7) million, with the adjusted EBITA margin remaining at 7 per cent, the same level as the comparison period. While our service offering remained strong during the summer months, demand was weaker than in the previous year. Public sector cost-saving pressures kept service voucher purchases and direct procurement volumes low. A temporary change in customer guidance by an insurance partner in the second quarter also affected the number of care pathways in the third quarter. Fixed-price occupational healthcare contracts continued to weigh on profitability, but our actions in them are progressing as planned. We continued to implement measures aimed at business growth and profitability, with results gradually becoming visible in Private Healthcare Services.
In Public Services segment, revenue decreased as expected to EUR 46.3 (62.9) million. The segment’s adjusted EBITA margin rose to 16.4 per cent (9.9 per cent). We continued the controlled transfer of outsourcing agreements’ services to the Wellbeing Services Counties. At the end of August operations of Jämsän Terveys and Jokilaakso hospital were transferred to the Wellbeing Services County of Central Finland. Similarly, the social services of Kuusiolinna Terveys were transferred to the Wellbeing Services County of South Ostrobothnia. The quarter also included the sale of two residential care units. Customer experience in Public Services improved to 80 (76). We have been able to deliver high-quality customer-oriented services in a changing operating environment.
In September, a new model of public-private partnership was launched at Savonlinna hospital, leveraging our unique expertise developed at Jokilaakso Hospital. In collaboration with the Wellbeing Services County of South Savo, we primarily provide joint replacement surgeries. As part of the pilot, we also offer outpatient and surgical services to private and insurance customers. Together with our partner, we are reforming healthcare in a cost-effective and impactful way.
The Kela freedom-of-choice pilot for people aged 65 and over began, and Pihlajalinna’s 65plus services were successfully launched. The number of customers aligns with our market share, and customer satisfaction is excellent (NPS 98). We have welcomed new customers to our services and are expanding our offering based on demand to support access to care for the elderly and ease the burden on wellbeing services counties.
After the review period, we received confirmation that the Wellbeing Services County of Pirkanmaa had selected Pihlajalinna as the service provider for the outsourcing of services in Northern Pirkanmaa, starting next spring. Together with the Wellbeing Services County, we get to develop even more impactful cost-effective value-based social and healthcare services for the region’s residents. The estimated total value of the procurement over the five-year contract period is at least EUR 222 million.
In spring 2025, we renewed our strategy and are transitioning to a new operating model. We are clarifying responsibilities, accelerating decision-making, and harmonising service production. These improvements will benefit both our professionals in their daily work and our partners through even higher-quality services and collaboration.