Strategy and targets
Pihlajalinna’s outlook
Outlook for 2025, updated 30 October 2025
In 2025, Pihlajalinna will focus on organic growth especially in Private Healthcare Services, and continued improvement in profitability.
- The Group estimates the revenue to be approximately EUR 650 million (EUR 704.4 million in 2024)
- The Group estimates the adjusted operating profit before the amortisation and impairment of intangible assets (EBITA) increase to at least EUR 65 million (EUR 55.2 million in 2024).
Previous guidance (issued on 30 May 2025, repeated on 24 July 2025)
In 2025, Pihlajalinna will focus on organic growth especially in Private Healthcare Services, and continued improvement in profitability.
- The Group estimates the revenue to fall slightly below the previous year’s level (EUR 704.4 million in 2024), mainly due to the earlier transfer of Kuusiolinna Terveys services to the South Ostrobothnia wellbeing services county and the divestment of special housing services.
- The Group estimates the adjusted operating profit before the amortisation and impairment of intangible assets (EBITA) increase to at least EUR 65 million (EUR 55.2 million in 2024).
The Group estimates demand to remain stable. Slow economic growth may affect Pihlajalinna’s service demand and financial result more than expected.
Pihlajalinna’s medium-term strategic targets
Revenue: at least MEUR 700
Adjusted EBITA%: 12 %
Net debt/adj. EBITDA ratio: below 2.5x
Net Promoter Score, NPS: continues over 80
Employee Net Promoter Score, eNPS: exceeds 30
Pihlajalinna’s dividend policy remains unchanged: at least 1/3 of the annual earnings per share, taking into consideration the company's financial position and financial needs.
